Goal: Create a poster that promotes a behavioral change in eating habits and encourages moving towards a better, more sustainable food system.
With this goal in mind, I began listing notable and recognizable foods, health trends, topics and imagery I could tackle. After narrowing down my options, I began thinking about the process and execution of the poster itself.
I eventually settled on going for a linoleum block print because the style matched the aesthetic I wanted and it sounded fun.
With the final concept done, it was time to enter the execution phase.
The type would be a hand-cut version of Din Compressed Pro centered and overprinted in red superimposed on a picture of a horse-headed man eating a burger.